If the Work Is Remote, Where Should You Hire?
Market Insights · · FutureHero Insights
If a role is remote, should you hire locally or offshore? Tony Kvatch explores specialist capability, ANZ experience, communication and EOR-supported employment.
If the Work Is Remote, Where Should You Hire?
I have put a difficult question to candidates in Australia and New Zealand who insist on a fully remote role:
If the role can be performed remotely, why should the employer hire you rather than a capable specialist overseas?
That is not an argument against remote work.
It is a question about competitive value.
Candidates understandably want flexibility. Employers also gain choices when a role no longer requires someone to attend a local office.
The hiring market can widen in both directions.
The previous article established that remote work is a defined working arrangement. Once that arrangement allows a wider search, location alone becomes a weaker argument for choosing a candidate.
Local Experience Is Not Exclusively Local Anymore
One traditional objection to offshore hiring is that the person will not understand the Australian or New Zealand market.
Sometimes that is a legitimate concern.
But it should be assessed rather than assumed.
Companies have been employing people offshore for years. Some professionals in Southeast Asia have spent substantial parts of their careers working with Australian clients, colleagues and customers.
They may understand the commercial environment, platforms and communication expectations involved. They do not lose that experience by living overseas, just as an Australian address does not establish relevant experience.
The useful question is what the person has done—not where we assume they must have done it.
Communication Needs to Be Assessed Individually
The same applies to English and communication.
I have spoken with candidates based in the Philippines whose English and professional communication were stronger than those of some candidates living in Australia.
That does not mean one country produces better communicators than another.
It means geography is a poor shortcut for assessing an individual.
Can the person explain a problem, understand a brief and communicate with the stakeholders involved? Those are assessable capabilities, not conclusions to draw from an address.
There Are Still Good Reasons to Hire Locally
None of this makes local hiring obsolete.
A role may require customer visits, workshops, local professional knowledge, access to particular systems or regular interaction with a team on site.
Even a predominantly remote position may benefit from occasional physical presence.
There may also be contractual, security or regulatory requirements that affect where the work can be performed.
Those are real reasons to retain a local requirement.
The location requirement should survive examination, not simply survive out of habit.
Offshore Is Not Automatically the Better Answer
A wider search can reveal strong capability at a different cost.
But a lower salary does not automatically produce a better hire.
Relevant experience, communication, working-hour overlap and the organisation's ability to support the hire still matter. A cost saving can disappear quickly when the role or arrangement is poorly defined.
For specialist work, I would compare the individuals and the operating requirements before comparing the countries.
As the opening article argued, automating routine activity makes specialist judgement more important—not easier to assess through a country label or salary comparison.
EOR Enables Employment. It Does Not Make the Talent Decision.
An Employer of Record arrangement can make cross-border employment possible without the client establishing its own local entity, subject to the provider's coverage and applicable requirements.
But it does not tell the company whom to hire.
The order matters:
- Define the capability and working arrangement.
- Identify where suitable people are available.
- Assess the candidates.
- Establish an appropriate employment model.
Starting with an offshore package and then finding someone to fit it reverses the talent decision.
What Is the Local Candidate's Advantage?
For an ANZ candidate seeking a fully remote role, the answer should not be "because I live here."
It might be deeper industry knowledge, stronger technical capability, trusted relationships, leadership experience or a record of solving the exact problems the employer faces.
Those are meaningful advantages.
They also explain why a company may choose a more expensive candidate over another option.
But candidates should be able to articulate them.
Remote work can remove a geographic barrier for the employee. It can also remove a geographic restriction for the employer.
If location no longer needs to determine where the work happens, it becomes harder to justify using location alone to determine who gets hired.
The hiring decision is only part of the answer. The closing article brings the series together through the expectations, training and fairness decisions inside a mixed team.